1: 2/3 of small businesses have plans to develop a mobile app by the end of 2017 and 42% of small businesses have already got an app.
2: It increases sales, Dominoes Pizza saw a massive 28% increase in sales in the 1st 6 months after creating a mobile app and now more than half of online orders are through the app, it makes the buying experience a lot easier.
3: Having a mobile app for your business helps your company stand out from the competition, investing in innovation always looks good, no matter what kind of business you have.
4: Your app will be built in such a way that users can easily do common functions without the messiness of a website, it guides the user seamlessly where to go and what to do, it is a more personalised experience and the benefits of that are more positive reviews, more followers on social media, more brand loyalists, more sales and more repeat customers.
5: An app provides a direct communication channel to customers, as well as push notifications that can easily inform users of new products, special offers and upcoming events, depending on the type of business, you can inform clients/customers of a vacancy you have because of a cancellation from another client/customer.
6: Make it easier to have a built-in loyalty or rewards program to encourage repeat customers by building an app. Users could use this feature to monitor and redeem their rewards or points. By making this type of program easier for customers to access, it greatly increases the likelihood that people will use it.
7: Since a mobile app is downloaded onto a mobile device and thus lives on that device, it becomes easily-accessible and consistently reminds the user of the brand, since it can be seen on the mobile screen, your company becomes the brand they think of when they need your product or service.
8: Having an app maximizes customer engagement with your brand and allows users to easily connect with your company on social media, as well as easily share your content on social media. This will help expand your social media reach and get new followers.
9: It’s very critical for your business to stay up-to-date with technology, not only internally (such as software your company uses in its day-to-day), but also externally, such as mobile sites and mobile apps. With virtual reality gaining speed, who knows, your mobile app could be used as the gateway to your VR shopping experience in 2020. Keep with the times and your customers will like you for it.
10: 90% of companies plan to increase investment in mobile apps in 2016. If you don’t, there’s a good chance you’ll be left behind your competitors.>